Your analytics says Meta isn't working. It's wrong, and it's costing you money.
Last-click credits whatever came immediately before the sale — almost always direct traffic or your own brand name. We rebuild the whole journey and give each channel credit for what it actually set in motion.
The same Meta spend, seen by two models
Solid bar: what the channel actually generated. Thin line: what your analytics credits it with.
Your direct traffic banks twice what it creates. Cut Meta prospecting and it collapses — prospecting is what fills your brand searches and your direct visits.
Why not the others
Multi-touch attribution has existed for a decade. It has never been within reach of a European merchant your size.
Google Analytics
Free, and last-click by default. It will always tell you direct traffic is your best channel.
The US tools
From $300 to $1,500 a month, English only, built for Shopify alone, data held outside Europe.
ACQUILENS
From €59 a month. PrestaShop, WooCommerce and Shopify. French, Spanish, Italian. Hosted in Europe.
- ✓A reconciled model — Markov chains and carry-over effects, not an arbitrary split rule
- ✓Server-side conversions — the 10 to 30% of orders JavaScript alone never sees
- ✓A statistical layer that still measures visitors who declined cookies
- ✓AI search tracked as its own channel, not buried inside your SEO
What happens after you sign up
Any tool claiming to measure a channel's real influence on day one is making it up. Here is the honest timeline.
Day 1 — 2 minutes
The module installs
One click from your CMS. No code, no developer.
Day 2
Your first numbers
Contribution per channel and the gap with your last-click view, by tomorrow morning.
Weeks 6 to 8
The full model
The statistical layer now has enough history to measure each channel's carry-over. That is what an honest model costs in time.
Pricing
The same attribution engine at every level — only the scope changes. Eighteen months of history and year-on-year comparison are included throughout. The price shown is the annual-commitment rate; no-commitment, cancel-anytime costs a bit more.
Measure
59 € excl. VAT / mo
billed €708 once a year
Ten-day trial, no credit card
Overview
Products by channel
Purchase journeys
Discount codes
UTM builder
Email support
Profit
89 € excl. VAT / mo
billed €1,068 once a year
enter your budgets and fees
Email support
Steer
129 € excl. VAT / mo
billed €1,548 once a year
where to put your next euro
where you lose sales
Priority support
Questions we get
Two minutes to install, one night to understand
Your first numbers tomorrow morning.